Who We Are

Sell 1 Percent was born five years ago out of a simple observation: too many homeowners were losing tens of thousands of dollars in unnecessary fees when selling their homes. Our founder had watched friends and family members hand over huge chunks of their equity to outdated commission structures that didn't reflect the actual work involved. There had to be a better way. So we built a company around one core principle - homeowners should keep more of what they've earned, without sacrificing the quality of service they deserve.

What sets us apart is our laser focus on maximizing what ends up in your pocket at closing. Our 1% Listing Program isn't about cutting corners. It's about cutting waste. We've stripped away the inflated costs and outdated practices that have plagued real estate for decades, replacing them with a streamlined approach that delivers results. Our Seller Cost Reduction Strategy examines every aspect of your transaction, identifying savings opportunities most agents never mention. Combined with our Net Proceeds Optimization service, we ensure you're not just selling your home - you're getting the most value from it.

We're not here to wow you with fancy marketing speak or empty promises. Our commitment is straightforward: transparent pricing, honest advice, and relentless focus on your bottom line. Every decision we make is guided by one question - does this help our clients keep more money? That practical approach has helped hundreds of homeowners walk away from closing with significantly more in their pockets than they thought possible.